SEM (Search Engine Marketing), is the complete and organic way to market and drive traffic to your website and business.
Q. What is SEM (Search Engine Marketing)?
A. From Wikipedia (http://en.wikipedia.org): Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion. Other sources, including the New York Times, define SEM as the practice of buying paid search listings.
Here are a few quick thoughts on the SEM/SEO concept.
One of the few SEO things that you can directly control are:
YOUR DOMAIN NAME
YOUR WEBSITE TITLE
It coincidentally is the first 3 THINGS THE SEARCH ENGINES LOOK FOR to index your website.
The 4TH is LINKING, NETWORKING and REFERRALS.
This is the focus of SEM, it can be broken into 4 basic parts:
Organic - Having your website indexed in the Search Engines, and available when searched for with the right keywords and key phrases.
Referral - Links and connections from other sites and networks to your website. Paid or free linking.
Pay-Per-Click (PPC) - Bidding for placement on search results. Submitting your online marketing to distributed networks for exposure.
Email - Building an email subscription and quality newsletter for information and marketing.
With cPanel and Joomla CMS you can control many of the requirments for legitimate marketing online and with the search engines. There are No Short Cuts to SEM/SEO the best and most effective long term stratagy is to build it right in the first place. With current technology and state of the art services you can control and scale your marketing exponentallly.