The point of Search Engine Optimization is to get your website in the top categories, keywords and key-phrases in the major search engine results.
The process can be complex, but at its Search Engine Heart the reason is to deliver the right search information to the search query (question). What you need to do is have the right combination of requirements used by search engines. Those requirements are kept secret and are under constant modifications to deliver the best search results.
Simply, the control that you have is your efforts to use all the information, items and process requirements listed in this website and others to leverage your website into the top rankings. This can be anything from free to big dollar PPC campaigns. At its hart are the basics, and the most important basic is the right Content being searched for.
We have information on tools and links to provide you a good foundation to start your SEO/SEM. But along with this you still need good content, and content that relates to your marketing.
Some of the services we found that complements SEO/SEM is Joomla CMS and cPanel Hosting. Joomla has at its core SEO capabilities already built in, and available Extensions, Modules and Plugins that compliment or enhance the SEO and SEM. cPanel gives you the foundation to deploy Joomla and other services, and to create your own network of multiple websites.
Time should be taken to evaluate your needs and to determine should you apply those suggestions. Will it be a good match to your current website or do you need to evaluate any changes that need to be made. Will it be cost effective and will your funding meet those requirements.