Improve Relevance, Optimizing, Ranking with Search Engines
From Wikipedia, the free encyclopedia
The concept of relevance is studied in many different fields, including cognitive sciences, logic, and library and information science
. Most fundamentally, however, it is studied in epistemology (the theory of knowledge). Different theories of knowledge have different implications for what is considered relevant and these fundamental views have implications for all other fields as well.
Ad Copy Relevance
All three search engines have revealed that the relevance of the ad copy to the keyword is a factor in determining Quality Score. Therefore, it can be assumed that ads with ad copy that contains the keyword will have a higher Quality Score than ads with ad copy that does not contain the keyword.